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Established by South African designer Chanelle Cindy, DEMURE was a result of the need to share an artistic heart & pay homage to all brides. 


With a deep-rooted love for beaded embellishments and contrasting textiles that have inspired many of her designs, Chanelle Cindy collaborates with beading artisans in India, to create one-of-a-kind beaded motifs & fabrics which are the allure of DEMURE.


Designed in South Africa & manufactured in Poland, our designs reflect three continents' collective creativity & meticulous skill.


Demure was designed for the new generation, independent women who choose to emphasize the simple & intentional silhouettes, to the dreamers who romanticize their love stories wearing luxurious embellishments & cascading tulles.

DEMURE Collections offer a style for everyone. 

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